There is a quiet elegance to the way Voysey Brands approaches growth. In today’s ever-evolving landscape of design and lifestyle, Voysey Brands is building a distinct path, curating a collection of thoughtful, design-led brands rooted in craft, character, and timeless appeal. With a portfolio that includes Magisso, Krua, Fyn & Fia, and an investment in Sterling Pacific, Voysey Brands is shaping a new definition of modern heritage, one that honors where a brand comes from while guiding where it can go next.
Across categories, from refined homeware and handmade jewelry to modern accessories and precision-built travel cases, Voysey’s brands reflect a deep respect for detail and a commitment to longevity. This is design not made to impress in the moment, but to resonate over time and last.
Thoughtful Design: Magisso’s Nordic Legacy
At the heart of the Nordic design tradition lies a belief that beauty and function should exist in harmony. Magisso, based in Helsinki, has long embodied this philosophy, creating home and kitchen products that are as intuitive as they are elegant. When Voysey acquired the brand in 2024, the goal wasn’t to reposition it, but to help it flourish on a larger stage while staying true to its origins.
Today, Magisso’s signature pieces, self-cooling ceramics, minimalist cake servers, clever glassware, continue to be crafted with the same focus on purpose and simplicity. What has changed is the reach. Through Voysey’s support, Magisso is entering new markets and reconnecting with design lovers around the world.
But even more significant is what remains the same: a clear design language, a strong identity, and a team that understands that good design doesn’t need to shout.
Celebrating Craft: Krua’s Jewelry with Soul
In Lisbon, Krua tells a different story, one grounded in materials, texture, and tradition. Founded by Diana Viegas Moreira, the brand creates handcrafted jewelry using Silver 930, 24K gold plating, and natural topaz gemstones. Each piece is made in collaboration with local artisans, many of whom bring generations of knowledge to the process.
Krua became part of the Voysey family in 2024. From the beginning, the partnership was based on shared values: an appreciation for human touch, creative storytelling, and quiet refinement. Voysey Brands role has been to provide the structure and scale needed to grow, expanding into new markets, refining logistics, and amplifying the brand’s visual identity, without ever diluting the artistry that makes Krua distinct.
Collections like Sintonia, inspired by harmony and color, demonstrate what happens when craftsmanship and considered design come together. They are personal, expressive, and made to last.
From the Coast to the City: Fyn & Fia’s Expanding World
Originally launched as a swimwear brand, Fyn & Fia has always had an effortless energy: sunlit, playful, and rooted in a sense of place. Since joining Voysey Brands in 2023, the label has evolved into a full lifestyle brand with collections that now include watches, handbags, and jewelry.
The transition has been seamless. Guided by founder Katie Beaulieu’s creative direction, and supported by Voysey Brands’ global product and marketing team, Fyn & Fia’s expanded offerings retain the same warmth that defined its swimwear. The Time & Tide watch collection, for example, evokes coastal moments through gentle color palettes and understated detailing.
The handbag collection is equally compelling. Exploring into using plant-based leathers sourced through partnerships in Mexico and Portugal, the bags are lightweight, structured, and finished in seasonal tones like ocean blue and sandy beige. Every piece feels like a natural extension of the brand’s relaxed sophistication.
The recent launch of Fyn & Fia’s first jewelry collection, marked a new milestone. Delicate necklaces, bracelets, and earrings, designed to complement the brand’s broader aesthetic, have been received with enthusiasm. More pieces are already in development, with sourcing and design continuing in collaboration with Italian ateliers known for their artistry and precision.
Built to Last: Sterling Pacific and the Art of Modern Utility
Durability can be a form of luxury, and no brand illustrates this better than Sterling Pacific. Based in Reno, Nevada, the brand is known for its aluminum travel cases, built with marine-grade rivets and full-grain leather handles. These are objects meant to accompany their owners for decades, not just through trips, but through chapters of life.
Voysey’s investment in Sterling Pacific reflects a broader belief: that everyday utility, when approached with intention and care, becomes something extraordinary. Sterling Pacific’s design reflects a quiet confidence, crafted with purpose, built to endure, and defined by a clear visual language. Each travel case carries with it a sense of permanence and precision, offering a thoughtful take on travel cases through timeless form.
The Power of Global Collaboration
Across its portfolio, Voysey Brands operates with a single, unifying principle: that craft and creativity flourish with the right support. With headquarters in Helsinki, a presence across Europe, Asia, and North America, and a global team spanning product, sourcing, logistics, and storytelling, Voysey Brands enables each brand to stay true to its roots while embracing new opportunities.
That philosophy was brought to life recently at an event in Helsinki, where founders and team members from across the world gathered to share ideas, reflect on progress, and shape the future together. From fireside chats with brand creators to product presentations and collaborative planning sessions, the event highlighted what makes Voysey Brands unique: a deep respect for individual brand identities, paired with the resources to help them grow thoughtfully.
This is not a model of top-down control, but one of mutual alignment and shared ambition.
Redefining Everyday Luxury
For Voysey Brands, luxury is about care. It’s found in the way a watch feels on the wrist, the quiet weight of a handmade ring, the confident design of a suitcase built to withstand years of use. Across its brands, Voysey brings that sensibility to life, reminding customers that everyday objects can be meaningful, well-made, and expressive.
Each item is designed not just to be worn or used, but to be experienced. And that experience is what transforms a product into part of someone’s personal story.
Looking Ahead: A New Heritage
As Voysey Brands continues to grow, its focus remains clear: to invest in brands that are led by vision, grounded in craft, and capable of creating emotional connection through design. Whether expanding an existing collection, entering new markets, or working with new materials and partners, Voysey leads with intention, never rushing, always refining.
Modern heritage, in Voysey’s world, means looking forward and backward at once. It means honoring the values that built each brand while creating space for reinvention. It’s design that respects its origins and welcomes its future.
And it’s happening every day, through every product, every story, and every team that brings it to life.
